This Privacy Policy explains how Schenker Peiniger VOF, trading as Let’s Play Word (“Let’s Play Word”, “we”, “us” or “our”), collects, uses, stores and shares personal data when you:
use the Let’s Play Word mobile application;
visit LetsPlayWord.com;
purchase a physical Let’s Play Word product;
make an in-app purchase;
contact us; or
subscribe to our communications.
We process personal data in accordance with applicable privacy legislation, including the General Data Protection Regulation (“GDPR”), where applicable.
1. Data controller and contact details
The data controller responsible for the processing described in this Privacy Policy is:
Schenker Peiniger VOF
Trading as: Let’s Play Word
Email: Wordthecardgame@gmail.com
Website: LetsPlayWord.com
Questions or requests concerning your personal data can be sent to the email address above.
2. Personal data we may collect
The information we collect depends on how you interact with our website, products and mobile app.
2.1 Mobile-app profile information
When you create or use a player profile, we may process:
your chosen player or display name;
an internal player identifier;
your selected avatar or mascot;
your selected country or flag;
optional age information;
optional gender information;
selected language and game settings.
You should not use your full legal name as a player name unless you are comfortable making it visible in app features such as scoreboards.
2.2 Gameplay and account information
When you play the game, we may process:
game scores and high scores;
game progress and unlocked content;
achievements, stars, credits and rewards;
selected difficulty and language;
gameplay duration and performance;
power-ups obtained or used;
daily-goal progress;
entries displayed on local or global scoreboards;
technical identifiers used to associate game progress with a player profile.
Certain scoreboard information, such as a player name, avatar, country flag and score, may be visible to other users.
2.3 In-app purchase information
When you make an in-app purchase, we may process:
the product purchased;
transaction identifiers;
purchase date and status;
purchase history;
the quantity of virtual credits or other content awarded;
information needed to validate and prevent duplicate processing of a transaction.
Payments on Apple devices are processed by Apple through the App Store. RevenueCat helps us retrieve products, validate purchases and manage purchase status.
We do not receive or store your complete payment-card number, Apple ID password or banking credentials.
2.4 Advertising and device information
The app uses Google AdMob to display advertisements. Depending on your device, location, consent choices and app configuration, Google and its advertising partners may process information such as:
device and app identifiers;
advertising identifiers, where permitted;
IP address;
approximate location derived from an IP address;
device type, operating system and language;
app interactions and advertising events;
diagnostic and performance information;
information used for fraud prevention, frequency capping, reporting and ad delivery.
Where required, we request consent before using information for personalised advertising or other consent-based advertising purposes. You may be shown non-personalised or limited advertisements depending on your choices and applicable law.
You may also be able to change your privacy choices through the app’s privacy settings or the consent message provided by Google.
2.5 Website and order information
When you visit our website, place an order or request support, we may collect:
name;
email address;
billing and shipping address;
telephone number;
products ordered;
payment and order status;
delivery and transaction information;
messages and correspondence;
newsletter preferences.
Website payments are processed through our payment-service provider. We do not normally store complete payment-card details on our own systems.
2.6 Technical website information
When you visit LetsPlayWord.com, we or our service providers may automatically process:
IP address;
browser type and version;
device and operating-system information;
pages viewed;
date and time of visits;
referring URLs;
cookie identifiers;
website interactions;
diagnostic, security and performance data.
2.7 Information you provide voluntarily
We may also process information you voluntarily provide when you:
contact customer support;
report a technical problem;
respond to a survey;
enter a promotion;
communicate with us through email, social media or another channel.
Please do not send sensitive personal information unless it is necessary for us to deal with your request.
3. How we use personal data
We may use personal data to:
provide and operate the mobile app and website;
create and manage player profiles;
save game progress and provide scoreboards;
award credits, achievements and other virtual items;
process and validate in-app purchases;
process, deliver and administer physical-product orders;
display and measure advertisements;
prevent fraud, abuse and duplicate transaction processing;
provide customer support;
diagnose errors and improve stability and performance;
analyse use of our services and improve gameplay;
send service-related communications;
send marketing communications where consent has been given;
comply with accounting, tax, consumer-protection and other legal obligations;
establish, exercise or defend legal claims;
protect our users, services and legal rights.
We do not sell your personal data for money.
4. Legal bases for processing
Where the GDPR applies, we rely on one or more of the following legal bases:
Performance of a contract
We process information where it is necessary to:
provide the app or website functionality you request;
administer your player profile;
process purchases;
deliver an order;
provide purchased virtual credits or content;
respond to customer-service requests connected with our services.
Consent
We may rely on your consent for:
personalised advertising and related device storage or access;
certain cookies and tracking technologies;
optional marketing communications;
optional profile information where consent is the appropriate basis.
You may withdraw consent at any time. Withdrawal does not affect processing that occurred before consent was withdrawn.
Legitimate interests
We may process data where necessary for legitimate interests such as:
operating and improving our services;
maintaining security;
preventing fraud and misuse;
measuring app performance;
understanding how features are used;
protecting our business and users.
We balance these interests against your rights and reasonable expectations.
Legal obligations
We may process and retain information where required by laws concerning taxation, accounting, consumer protection, law enforcement or regulatory compliance.
5. Service providers and recipients
We use third-party service providers to operate our app, website and business. These may include:
Apple
Apple processes App Store downloads, Apple in-app purchases, payment information, refunds and related transaction data under Apple’s own terms and privacy practices.
RevenueCat
RevenueCat provides purchase-management infrastructure. It may process transaction identifiers, app-user identifiers, purchased-product information, purchase status and related technical information.
RevenueCat does not receive the money paid to us through the App Store. Apple processes the payment and pays applicable proceeds to us.
Google AdMob
Google AdMob and its advertising partners may process device, advertising, interaction, diagnostic and approximate-location information to deliver, limit, secure and measure advertisements. Personalised advertising is used only where permitted and, where required, after consent.
Supabase
We use Supabase as part of our backend infrastructure. Depending on the feature used, Supabase may store or process player identifiers, profile information, gameplay information, scores, game content and other information needed to operate the app.
Website, payment and delivery providers
We may share order-related information with:
website-hosting providers;
e-commerce providers;
payment processors;
shipping and fulfilment providers;
email and customer-support providers;
professional advisers and accounting providers.
These providers may process information only to provide their respective services or as otherwise permitted by law.
Authorities and legal recipients
We may disclose information where reasonably necessary to:
comply with a legal obligation or lawful request;
investigate fraud or security incidents;
protect the rights, safety or property of users, the public or our business;
establish, exercise or defend legal claims;
complete a merger, restructuring, financing or transfer of business assets, subject to appropriate safeguards.
6. International transfers
Some service providers may process personal data outside Belgium or the European Economic Area.
Where required, we use an approved transfer mechanism or rely on safeguards such as:
an adequacy decision;
Standard Contractual Clauses;
supplementary contractual, organisational or technical measures; or
another transfer mechanism permitted by applicable law.
7. Cookies and similar technologies
Our website may use cookies and similar technologies for:
essential website functions;
shopping-cart and checkout functionality;
security;
remembering preferences;
measuring website use;
analytics;
advertising, where applicable.
Where required by law, non-essential cookies are used only after you have made an appropriate consent choice.
You can manage cookies through our cookie-consent tool and your browser settings. Blocking essential cookies may prevent parts of the website from working correctly.
The mobile app and integrated service providers may use device storage, app identifiers and similar technologies for functionality, purchase processing, advertising, fraud prevention and measurement. Where legally required, consent is requested before these technologies are used for relevant purposes.
8. Advertising choices
Depending on your region and device, you may be able to:
accept or reject particular advertising purposes;
manage advertising-provider choices;
request non-personalised or limited advertisements;
change advertising-consent choices through the app;
restrict app tracking through your device settings;
reset or restrict your device advertising identifier.
Rejecting personalised advertising does not necessarily remove all advertisements. Non-personalised or limited advertisements may still use certain information for security, fraud prevention, frequency capping and aggregated reporting, where permitted.
9. Data retention
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods depend on the type of information and may include:
player-profile and gameplay data: while the profile or service remains active and for a reasonable period afterwards;
scoreboard records: for as long as the relevant scoreboard or game service is operated, unless deletion or anonymisation is appropriate;
transaction records: for the period needed to validate purchases, prevent duplicate fulfilment and comply with financial or legal obligations;
physical-order records: for the period required by accounting, tax and consumer-protection laws;
customer-support correspondence: for as long as necessary to resolve the request and maintain appropriate business records;
advertising and technical data: according to our providers’ retention settings and applicable law;
consent records: for as long as needed to demonstrate compliance.
When information is no longer required, we delete it, anonymise it or restrict its use unless continued retention is legally required.
Backup copies may remain temporarily until they are overwritten through normal backup cycles.
10. Security
We use reasonable technical and organisational measures intended to protect personal data against:
unauthorised access;
accidental loss;
misuse;
alteration;
disclosure;
destruction.
These measures may include encrypted connections, access controls, restricted administrative access and service-provider security controls.
No internet-based service is completely secure. We therefore cannot guarantee absolute security.
11. Children’s privacy
Let’s Play Word may be enjoyed by users of different ages. We do not knowingly request that children provide unnecessary personal information.
Children should use the app and make purchases only with the involvement and permission of a parent or legal guardian where required.
We encourage parents and guardians to:
supervise their child’s use of the app;
help the child choose a non-identifying player name;
review in-app purchase controls;
review advertising and device privacy settings.
If you believe that a child has provided personal data without the required permission, contact us at Wordthecardgame@gmail.com. We will assess the request and take appropriate action, including deletion where required.
12. Your privacy rights
Depending on applicable law, you may have the right to:
receive information about how your personal data is processed;
request access to your personal data;
request correction of inaccurate or incomplete data;
request deletion of personal data;
request restriction of processing;
object to processing based on legitimate interests;
withdraw consent;
request a portable copy of certain data;
object to direct marketing;
lodge a complaint with a data-protection authority;
receive information about safeguards used for international transfers;
not be subject to certain decisions based solely on automated processing that produce legal or similarly significant effects.
These rights are not absolute. In some situations, we may retain or continue processing information where permitted or required by law.
To exercise a right, email Wordthecardgame@gmail.com. Please describe your request clearly. We may request reasonable information to verify your identity and prevent unauthorised access to another person’s data.
We generally respond within one month where the GDPR applies. This period may be extended where permitted for complex or numerous requests.
You also have the right to lodge a complaint with the Belgian Data Protection Authority or another competent supervisory authority in your country of residence or work.
13. Deleting a player profile or app data
Deleting a local player profile may remove information stored on that device. It may not automatically remove information already stored in our backend systems, transaction records, backups or global scoreboard records.
To request deletion of backend data, contact:
Include sufficient information to identify the relevant player profile, but do not send passwords, full payment-card details or other unnecessary sensitive information.
Some transaction and business records may need to be retained for fraud prevention, accounting, tax or legal compliance.
Deleting the app from a device does not automatically delete all information processed by us or our service providers.
14. In-app purchases and refunds
In-app purchases are processed by the platform through which the purchase is made, such as Apple’s App Store.
The platform controls:
payment authorisation;
payment credentials;
billing;
applicable taxes;
payment disputes;
refunds.
RevenueCat assists with purchase validation and product-entitlement or consumable-delivery information but does not act as the payment processor for App Store purchases.
Refund requests may need to be submitted directly to the relevant app-store provider.
15. Marketing communications
We send promotional emails only where permitted by law, including where you have provided consent or where another lawful basis applies.
You can unsubscribe by:
selecting the unsubscribe link in a marketing email; or
contacting Wordthecardgame@gmail.com.
We may still send non-marketing messages necessary to administer an order, purchase, support request or service.
16. Third-party websites and services
Our app and website may contain links to websites or services operated by third parties.
We do not control their privacy practices. Their collection and use of information are governed by their own privacy notices and terms. We recommend reviewing those documents before providing personal data.
17. Changes to this Privacy Policy
We may update this Privacy Policy when:
our services or data practices change;
we introduce new features or providers;
legal or regulatory requirements change;
clarification is otherwise necessary.
The updated version will be published on this page with a revised effective date.
Material changes may also be communicated through the app, website or another appropriate channel.
18. Contact us
Questions, complaints and privacy requests can be sent to:
Schenker Peiniger VOF
Trading as: Let’s Play Word
Email: Wordthecardgame@gmail.com
Website: LetsPlayWord.com